Ben, serving google ads does not result in higher traffic to the forums package. So if we offer google ads with our forums installation (and I'm pretty sure someone has already done this) we should be fine.
Regarding what to do with the money is a different issue. I would love to use the money to set out bounties or offer a reverse auctioning system like rentacoder has (the one who says he will do the job for the lowest price gets the contract). We have so many places in OpenACS where work is needed but noone from the main developers has any motivation to do something about it or we will not find any client who is willing to pay the rates of core developers to do the tedious work.
