Persona |
Goals |
Job Description |
Interaction |

Chris Rothschild
Tax Lawyer
|
- Learning about photography and equipment.
- Investing in the right equipment.
- Improving collaboration in his law firm.
|
Helping clients manage their taxes, managing his staff.
|
- Sign up for account, change password, etc.: Regular account management.
- Buy photo products, read articles.
- Research products via reviews and product comparisons.
- Participate in community.
- Install and maintain an ACS installation for collaboration internally in his tax law company.
- Intranet/Collaboration (very broad).
|

Karen Gross
Web Master
|
-
Make sure all the product information, articles and all other
content on the site is current, appropriate and correct.
-
Ensure that visitors can find the content they're interested
in on the site, and don't experience any errors or other
problems.
|
Editing, reviewing and publishing content and its presentation,
information architecture for the site.
|
-
Design and oversee publishing process; assign, edit, and
publish articles and all other site content.
-
Design and maintain site architecture and content categories.
-
Promote content to user classes.
-
Administer access control for employees and moderators.
|

Steve Delaney
Photographer, Author
|
-
Make sure the site visitors will continue to learn as much
as possible.
-
Engage the visitors in the community, that is, discussions
about photography, articles and products.
-
Learn about new products by reviewing them and about
photography from experts in the community.
|
Writing articles on photography, attracting and involving the
community, finding products to review and feature on site.
|
- Submit articles and product reviews.
- Moderate and answer questions on bboard.
-
Contribute photos to the gallery, and select them for
use in articles and on the site in general.
|

Annette Chang
Graphic Designer, Content Developer
|
- Make the site look like something from the 21st century
- Make sure all the copy is correct.
|
Do graphic design on the site, produce the templates, copywriting
product information.
|
- Upload templates and verify how they look in combination on actual pages.
- Write and update catalog information (product descriptions, images, etc.).
|

Stanley Jones
Web Developer
|
-
Make sure the technical side of the site runs smoothly at
all times: No disks fill up, no bugs encountered by users,
no known security holes, etc.
-
Provide new, cool, interactive community features to users.
|
Install and maintain the site, add site-specific functionality not
provided by the ACS.
|
- Install the software.
- Install libraries/modules/packages.
- Find known and potential errors and problems.
- Configure server environment & parameters.
- Archive and backup important site data.
- Read API and component documentation.
|

Betty White
Editor
|
- Show off her style skills
- Make sure her content is effective and looks good
- Feel like she's accomplished something
|
Edit the articles, product reviews, and other content, to ensure
consistency of style, quality, and factuality.
|
- Edit articles, product reviews, etc.
|