What are we marketing here and who are we marketing to?
There are at least 2 different groups to market to.
1) Developers who will use OpenACS to build applications for their clients and hopefully contribute to the community.
2) Selling OpenACS to decision makers at potential clients.
#1 is about growing the community and improving OpenACS. #2 is about using OpenACS as a toolkit or product for commercial purposes.
I think the needs of these two goals are quite different.
