Forum OpenACS Q&A: Re: Tagline... We Need One Now!

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Posted by Malte Sussdorff on
Yes, I do like "The foundation for Online Communities" better. But then we could as well go more AD slogan like "The foundation for purposeful communities".

Which brings me to the question, whom to target?

"The toolkit for OC" is techy. Sounds good for developers, but throws in images of hammer, gripper and tool-box for others.

"the foundation" is something you can build up upon and "purposeful" takes us away from just seeing the communitie sitting behind their computers and doing everything online. Yes, for sure the toolkit is an online foundation, but it does not have to be a strictly online community that comes out of it. At least it would be not so good just to sell it that way, if you can follow my thinking here.

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Posted by James Thornton on
What about "The Foundation for Building for Online Communities"?
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Posted by James Thornton on
Or, "The Foundation for Developing for Online Communities".
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Posted by Malte Sussdorff on
Hi James, too many "for" in the tagline, take the second one out. Oh yeah, and one more notion. Foundation has a good ring in the non profit sector ;).
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Posted by James Thornton on
didn't mean to include the extra "for" :)