Forum OpenACS Q&A: Re: Tagline... We Need One Now!

Posted by James Thornton on
<blockquote> too many words. a good tagline has just a few words that
give the basic idea. what does "building" or "developing"
add to the idea presented in the tagline that is really

"Verbs are golden" (American Society of Newspaper Editors,

The Nielsen Norman Group tagline, "Strategies to enhance the user experience", is strong in part because it uses a dynamic verb. Incidentally, this tagline has exactly the same number of words as "The Foundation for Developing Online Communities".

However, now that I think about it, "develop" is probably more powerful than "developing" since it's shorter (

What about, "The foundation to develop online communities"?

I like this tagline because it reads well for techies who are focused on developing the software and non-techies who are focused on developing the community.