Interesting Joel:
"....but it's the first 20 minutes with setting up and using Plone that changes people. It Just Works."
"...we have a strong international focus - that's why Plone is so big in Europe. Having 5-6 languages effortlessly in parallel in your CMS transparently and effortlessly is a huge bonus. Shipping with over 30 supported languages in the standard interface also gets us a lot of attention."