I was recently talking to an editor of a German business magazin and he said:
- Journalists want a story (no me-too etc., but something special)
- It is a give and take. Whenever you want to have something placed, they would like to know about anything that might interest them on other stories.
- They want to be addressed personally. He mentioned that it would be better to build a relationship to specific editors of interest than spaming out a newsletter.
- Keep it short and simple. Editors don't have time. They will not read more then half a page.
That's all I remember...
