Forum OpenACS Q&A: Response to Time for a name change?

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44: Response to Time for a name change? (response to 1)
Posted by Joel Natividad on 12/28/01 01:37 AM
Folks,
We can't afford to hire a branding consultant, but you might want to check out this free resource for branding tips from the branding professionals.

IMHO, going with a two to three syllable brand that's phonetically "sticky" is the trick.

The etymology of powerful Internet brands like Apache, Yahoo, Monster, SlashDot and Google where the brands don't necessarily tell the whole story are also instructive.