Forum OpenACS Q&A: Response to Time for a name change?
Even Apple's wonderful marketing hasn't saved it from near-annihilation followed by a recovery. The one thing that Apple has that no one else does is HyperCard, and what have they done with that lately?
In terms of marketshare it has lost ground to IBM and Microsoft. Maybe this would have happened anyway.
I would just like to point out that marketing is more than branding. Marketing should be able to produce measurable, specific results at least some of the time.
I guess that should maybe be a goal of any re-naming strategy - does it result in better ratings on google? More PR from Linux-friendly and Web design media outlets? Etc.
Sean, maybe you could comment on what we should expect if a renaming/rebranding effort goes forward.