"Pluribus"
- translates loosely to "many"
- is latin, and indicates subtle heritage to arsDigita (also latin)
- is distinctive
- is easy to pronounce, recognize, recall, and store in memory
- suggests something about the project's benefits - 'many' invokes ideas about numerous contributors (open-source), communities, etc.
- has positive associations -- 'e pluribus unum' (one out of many) invokes ideas of colloboration, democracy
(name derived from a M. Feldstein suggestion, applied A. Farkas' tests, and reasoned it out with A. Sanyal)
