I'm currently looking through Lars' ratings system as well as some other materials graciously proffered by other members of the community. I need to sort them all out now. I expect this will take a day or two.
Malte Sussdorff is right on in thinking that there should be a user-tracking package. Whether or not the e-commerce package has the beginnings of such a thing, I don't know. The goal would be to have a table that recounts a user's experience on the site. This way we could scan a user's visit chronologically and count certain "events." Such as "Did the user navigate to a list of content and then go away?" and "Did the user navigate to a list of content and then access some content?"
This way we can see what is most useful and to whom.