There's been some previous discussion, and currently there's discussion in some of the threads regarding dotLRN (Michael Feldstein's upcoming article won't focus on tech details, he's not a detailed tech, not in the least!).
So I don't think you need to worry about interest in, or understand of, the need.
Best would be threads raising specific ideas for advocacy, communication, and the "M" word.
Maybe we should have an "OpenACS Advocacy" forum, just as we'll shortly have a "dotLRN development" forum? One of the OpenOffice forums is baldly named "Marketing", so there's at least one Open Source group that's not afraid of the word. They're out to make a dent in MicroSoft's bottom line ...
