Thanks Michael.
We are aiming for bottom up adoption, with groups having enough interest starting early in organic fashion (without organizational sponsorship) and spreading success story so that the snowball starts rolling on its own...
All help and support answering this question will be invaluable: how to get a teacher to ask 'Where can I find Getting Started manual?'.
I am not sure if there are specific answers and recipes. I would think though there might be general directions regardless of cultural, regional and other differences since learning is such a fundamental activity.