I'm in no way insisting on naming it object_name - pretty_name or title would be equally ok for me.
The thing with i18n is that nobody could come up with a reasonable solution to cope with objects in multiple languages (this shouldn't happen too often anyway). Since the feature of having a pretty_name or title of an object at a central place would help solve some immediate problems (i.e. search and categories) i would still want to see this being implemented. If a reasonable i18n solution comes up later we can still update then.