How you view it depends on you view aD, or how long you've been watching it. I agree with Malachi's assessment of aD's release as a dreary, voiceless "marketing message", tarted up in the style of a news article with press-style quotes from CEO. Puh-lease.
I don't mind if aD gets attention. Good for them. Too bad it had to be this way. Of course, this is nothing new: aD's press release list is long, and gets increasingly boring as you get further into 2000. They refer to themselves as the leaders of this or that, or "a leading provider" of that and the other thing. It is (a) false and (b) off-putting to people who know better. As soon as someone uses a word like that I tune them out.
Others have said it better than I can here, but a company without a voice just isn't an interesting company.
These ideas are explained and developed further in the Cluetrain Mainfesto. Avoid the content-free web site (cluetrain.com), and read the book.
