Jun, that sounds great! Why don't we start with some suggestions for the logo and organizational colors? Keep in mind that T-shirts with the Samoyed would look great!
In more detail I am thinking of a little revamp of the samoyed part of our existing logo and secondly a more modern font and color (organizational identity 😊 for "openACS" or "openacs" don't know...
Basically I am also willing to coordinate the Marketing effort!