I agree with Carl, keep OpenACS, or change it to something completely different.
Asking around the office here, to get a wider opinion and any consensus:
Oaks (oacs) is to learning as owls are.. too.. over used in education industry to really differentiate.
Comments about the logo choices:
1. like the strong colors
2. "looks like opb.org logo" (which is not a favorable association at this point)
3. "what's new about circles?" Maybe because we use concentric.com services.
4. the whole concept of using the name to create the logo was also frowned upon by one (as being too uncreatively corporate).
They could not agree on any suggestions of their own, but I have a couple for the logo:
What does "OpenACS" look like in Chinese (and other ideographs/symbol based) languages with significant populations (and therefore target market)? An image of such an ideograph/symbol could be forward thinking.
What about making a logo from the symbols of the key component technologies: feather (tcl), pyramid (aol), elephant (Postgresql).. and maybe a cloud of four or so crests (which in esoteric theology sort of represents a field for one or more symbols of oracles)?
In any case..
The front pages should be more accessible to various browser standards, such as via pda, phone, palm etc. to reach a wider world audience where some of OpenACS' best features may be featured.
In that spirit, maybe the frontpage could be split into a page for end-users, subsite admins, marketers etc of all kinds (non-developers), and another page for development/developers?