Collaboration in marketing occurrs with open source projects --think linux, perl etc.
I think we need to be careful to differentiate between OpenACS.org and OpenACS (the system/platform).
OpenACS.org needs to market the OpenACS system (and its community) in a more coordinated fashion. Some coordination is overdue for addressing nondeveloper issues that hinder the growth of OpenACS' use. For example, OpenACS.org needs to serve a larger community of nontechies and professionals (marketing) as well as continuing the existing developer services. See
https://openacs.org/bboard/q-and-a-fetch-msg.tcl?msg_id=0005Eg&topic_id=11&topic=OpenACS
regarding a discussion about this. This discussion also was touched on in January
https://openacs.org/bboard/q-and-a-fetch-msg.tcl?msg_id=0003ZW&topic_id=OpenACS&topic=11
.
I'll be glad to volunteer with moderating the new forum(s) (with anyone else who wants to help).